Red Bull House of Art Synesthesia Spotlight: Atarilogic

atarilogic-hiphop-producer5Creating traditional hip hop music and pop culture art, Noah Mattern started making loops on a guitar and an old drum machine a long time ago. Eventually, samplers and computers came into his life as his artwork continued to develop. “I grew up in the 80s, so a lot of my style is derived from the bright visual patterns and explosive musical style of the era.”

Mattern, the man behind Atarilogic, attributes much of his background to interacting with good people and learning from other creative types in all fields. “There are lots of stories there, but mainly the support and inspiration of others has guided much of my development in the art and music realm.”

Atarilogic has done gallery shows regionally and also performed musically on a national level. You might have seen him at ORANJE 2010 where he did an art installation. On top of his art and musical endeavors, he founded a design company called Maximumedia Design in Lafayette, Indiana. “The studio is a building I bought and turned into a minimal space with clean elements where I can get loud without waking my family or confusing the neighbors. It is also a large scale interactive installation I am changing constantly. By tweeting @MaxDesignOnline, the first 8 characters will display in our window. Fun!”

Can you tell us some information about your art/music? How would you describe it? I love dance music and fun, splashy synths as well as darker, minimal spaces. It is all a part of the experience. I explore experimentally and am most creative when I am able to take things to the extreme, stand right at the edge and jump.

Where do you find the inspiration for your project? I love good design and aesthetics. I like to merge haunted elements with lighter aspects of sound design – so, even my sappy instruments have a touch of static. I think this is all inspired by my mood and interaction with things around me, most powerfully film and location. Tight spaces produce an entirely different sensation than sweeping landscapes and are equally valuable in inspiring composition to me.

How do you create your art/music? What is your creative process? I dig vinyl and create sounds in my studio or on the road. I like to explore experimentally and let an arrangement take me where it will. Sometimes I have an iconic idea or a riff on an existing archetype or image. I will take that and develop it until my reaction is typically to smile or laugh. I hate to elevate my artwork more than I could without speaking about it, but I like Art that gets a reaction and if you can’t accept the existential humor in all things, you probably wouldn’t get my work. Even my darker or political work is challenging in its sense of humor.

What are your future goals for your art/music? To produce a visual style guide to my work so that other artists can recreate it without requiring my presence. It is a factory formula I think would be fun in an executive sense. I am also working on a novel and my music is becoming more thematic, less pop.

What are you most excited about for Synesthesia? What’s in store for us on November 21? I am excited to interact with the audience, to produce an audiovisual effect that will be interesting to them; perhaps making them think, dance or otherwise become a part of the overall experience. Plus, I will have FREE stickers! I have a total sensory package being readied for deployment. Did I mention FREE stickers?! See you there.

What should we know about you? I don’t take myself too seriously and neither should you. Mainly, the way you interact or interpret the world is Art. How you choose to announce that or otherwise depict or “pronounce” that is what makes you an artist, whether you are a videographer or a plumber. You define what Art is, not me.