ORANJE wouldn’t be what it is today without the help of Matchbook Creative, an Indianapolis powerhouse specializing in branding, design, identity, marketing, advertising, social media and web development. Throughout the years, ORANJE has worked closely with Matchbook to enhance and improve the visibility of the ORANJE brand. Matchbook and ORANJE work together throughout the year to create unique marketing initiatives that are implemented to promote ORANJE.
After six years of sponsorship, we sat down with the masterminds at Matchbook (Maddie Cole, Julian Estiva, Michael Stark, Christy Gormal, Maris Schiess, Donna Gray and Tyler Sheller) to dig a little deeper into our relationship.
ORANJE: Why does your business continue to sponsor ORANJE?
Matchbook: ORANJE stands for what we believe in as a creative agency. We partner with ORANJE because we, ourselves, are ORANJE; a creative group of individuals from all walks of life who come together against all odds to accomplish a goal that is bigger than we are. Plus, ORANJE is flat out fun; Ryan always buys into our crazy ideas.
ORANJE: What do you love about ORANJE?
Matchbook: We love how the crazy chaos all comes together to create something beautiful. Like ORANJE, we like to think of ourselves as a scrambly, chaotic mess that transforms into something great.
We also love the ability to push our creative fantasies into reality. ORANJE is one of our most valued partners for many reasons. If we had to choose one of our top reasons that ORANJE is great, which there are so many to choose from, one would be that it is a designer’s paradise, and we all walk away with a new way of finding art in everything.
ORANJE: Tell us a little bit about Matchbook…what should our audience know about your business?
Matchbook: Matchbook Creative isn’t just a full-service agency in the business of advertising. We’re an eclectic group of individuals, artists, writers, photographers, thinkers and oddballs in the business of people.
We work with an array of organizations and clients from small town not-for-profits to large national campaigns, but the one thing they all have in common is great people. We are passionate about our clients and we always want to knock their socks off.
We work for you and with you, and ORANJE is a great example of a Matchbook Creative partnership done right: passionate people, creative minds and impossible expectations working together to produce one unbelievable result.
ORANJE: How has your relationship with ORANJE benefited your business?
Matchbook: ORANJE has helped us become part of the Indianapolis scene. Just because a business is located in a city does not mean that they become a part of that city. Some businesses just sit back and turn out work; ORANJE has allowed us to really get involved and experience the greatest parts of Indy, and to produce phenomenal work at the same time.
ORANJE has also given us the ability to work with some amazing people. We love doing creative work but we appreciate getting to work with awesome people even more. The whole crew at ORANJE somehow understands our way of thinking, and we theirs, and it’s great!
ORANJE: What are you most looking forward to at ORANJE 2013?
Matchbook: Hmm, hard to pick just ONE thing. The artists are always entertaining. It’s nice to get to mingle and talk with the artists about their work and find out what their inspiration is and where they’re going next.
Of course the bands keep us busy. It’s almost impossible to choose which floor to be on at what time in order to try to listen to everybody. We’re all about supporting local artists, and our musical ones definitely keep our ears on their toes.
But if we had to choose one thing, it would definitely be seeing the team that organizes ORANJE bask in the rays of their success. It’s that one night where we get to see the whole team come alive and put on the awesome show they’ve been working so hard on, and that we get to be a small part of. (Oh, and we love a good cocktail, too!)
ORANJE: What’s your favorite thing about Indianapolis?
Matchbook: That’s like asking what our favorite part about life is! Too hard to narrow it down. From Fridays at the Murphy Building to the Food Truck Festivals, we love it all. There’s always something to do in “Naptown” and we like to have a hand in all of them.
ORANJE is a prime representation of all that is great in Indy; local artists, crafting exquisite pieces (be they lyrics, poems, paintings, sculptures, songs, brews, clothes, etc.) and working together to support one another.