Jason Rowland

A self-taught artist from Winona Lake, Indiana, Jason Rowland has been creating art all of his life but started showing his pop art style pieces professionally only a few years ago. In those years, he showed his work locally, nationally and internationally from Fort Wayne to New York to Italy and Spain.

Poppy and colorful, Jason Rowland’s pieces are made primarily with hand-drawn hand-cut multilayer stencils and spray paint on canvas, metal and wood. His method is similar to screen printing, but in a less traditional way. Rowland puts his heart and sou into his work, making pieces that he likes and would want on his walls. “Something that makes me smile and if someone else likes it and wants it in their home, that is just a bonus,” said Rowland. “I guess that comes off as kind of self-serving but I think making stuff for other people or to fit into a certain movement or scene is just going through the motions and not being sincere.”


Recently, Rowland has branched out to try his hand at more traditional, fine art; drawings and papercut pieces done in a somber tone. So where does he get his inspiration? Anything from grocery store shelves to his kids and his own childhood. “A lot comes from stuff I was into as a child; horror/sci-fi movies, comics, skateboarding, music and being outside. Just like every other 80′s kid I seem to be trying to collect and document all the things that made me happy at that time.”

Between having a full-time job, being a father and husband, and life in general, Rowland doesn’t always get the hours he wants to spend on a piece, but when he does, it’s genius. He works out of his home’s basement and has a studio set up in the dining room, which is made complete with the chaos of artwork, tool, materials, kids, dogs, toys and even a bearded dragon.  ”I am constantly collecting flat stuff to paint on and then leave it sitting out where I can see it and just wait for inspiration to strike. Sometimes it takes a while…I have a very messy work area. I like a lot of noise while I work, when it gets calm and quiet, I get bored.”


This will be Rowland’s fourth year as an artist in ORANJE, with pieces ranging from $100-$500. “Every year has been great and very successful. I look forward to it and would still go even if I was not accepted, just because it is so much fun. I’m excited to show Indy what I have been working on since the last ORANJE. I have a ton of skate decks that I painted, papercuts, drawings and bunch of other surprises!”

You can keep up with Jason on Facebook, Etsy and his website before ORANJE on October 12.

Iggy Arana

You might have seen his booth last year at ORANJE, where people were standing around in 3D movie glasses staring at colorful pieces. And while his art is colorful, vibrant and fun on its own, when you put on a pair of glasses, it transforms.

Third year ORANJE veteran artist Iggy Arana didn’t always plan on making art that has a 3D effect, it just happened. “I use acrylic paints, watered down and layered on wood or canvas, and I go back later and do ink work to really bring out the layers,” said Arana. “I didn’t do it on purpose, but the layered colors gives the work a 3D effect when viewed with the right glasses.”


What started as a hobby of making Mother’s Day and birthday cards as a kid turned into a lifelong journey in the world of art. Arana started using water colors as a child when making cards, and still does on occasion for his nieces and nephews. As a new dad, he plans on continuing this tradition with his daughter Ava Elysse. Although he never went to school for art, his passion drove him to find and refine his technique. “I have a degree in Philosophy. Education is important, but knowledge is out there if you hunt it down and really want to learn.”

Taking inspiration from everything all around him, it seems like Arana is especially touched by nature, citing the flight of a butterfly, the crawl of a worm after a long rain and thunderstorms as being muses for his work. He quoted American painter and photographer Chuck Close for saying “inspiration is for amateurs, sometimes you just have to get to work,” telling us that when you really love to paint, inspiration can be anywhere and everywhere.

Currently, Arana has pieces hanging at the Upland Tasting Room in Broad Ripple and at The Funkyard in Fountain Square which start at $20. Although he works at Allstate as a Liability Determination Adjuster during the day, he loves painting in his home studio (which he welcomes visitors into). “I would love to see my work on surfboards, snowboards or skateboards,” said Arana. “I’d love to do album covers for the right band. I know I’ll be painting for the rest of my life, and it seems like everyday I have different ideas of how to express myself.”


Don’t worry about bringing your own 3D glasses to ORANJE this year, Iggy will have plenty at his booth for you. “ORANJE is a truly unique and eclectic gathering of some of the most talented up-and-coming artists and musicians in Indiana. I remember first telling my friends or coworkers about ORANJE and seeing their hesitation…until they showed up and had a great time. I think what excites me the most about it is that ORANJE creates an environment that truly is about the music and the art. There are folks there with suits on, and people there in jeans and t-shirt, and everyone fits in. It’s amazing to experience it.”

You can keep up with Iggy Arana on Facebook or on his website.

Sponsor Spotlight: Matchbook Creative

ORANJE wouldn’t be what it is today without the help of Matchbook Creative, an Indianapolis powerhouse specializing in branding, design, identity, marketing, advertising, social media and web development. Throughout the years, ORANJE has worked closely with Matchbook to enhance and improve the visibility of the ORANJE brand. Matchbook and ORANJE work together throughout the year to create unique marketing initiatives that are implemented to promote ORANJE.

After six years of sponsorship, we sat down with the masterminds at Matchbook (Maddie Cole, Julian Estiva, Michael Stark, Christy Gormal, Maris Schiess, Donna Gray and Tyler Sheller) to dig a little deeper into our relationship.

ORANJE: Why does your business continue to sponsor ORANJE?

Matchbook: ORANJE stands for what we believe in as a creative agency. We partner with ORANJE because we, ourselves, are ORANJE; a creative group of individuals from all walks of life who come together against all odds to accomplish a goal that is bigger than we are. Plus, ORANJE is flat out fun; Ryan always buys into our crazy ideas.


ORANJE: What do you love about ORANJE?

Matchbook: We love how the crazy chaos all comes together to create something beautiful. Like ORANJE, we like to think of ourselves as a scrambly, chaotic mess that transforms into something great.

We also love the ability to push our creative fantasies into reality. ORANJE is one of our most valued partners for many reasons. If we had to choose one of our top reasons that ORANJE is great, which there are so many to choose from, one would be that it is a designer’s paradise, and we all walk away with a new way of finding art in everything.


ORANJE: Tell us a little bit about Matchbook…what should our audience know about your business?

Matchbook: Matchbook Creative isn’t just a full-service agency in the business of advertising. We’re an eclectic group of individuals, artists, writers, photographers, thinkers and oddballs in the business of people.

We work with an array of organizations and clients from small town not-for-profits to large national campaigns, but the one thing they all have in common is great people. We are passionate about our clients and we always want to knock their socks off.

We work for you and with you, and ORANJE is a great example of a Matchbook Creative partnership done right: passionate people, creative minds and impossible expectations working together to produce one unbelievable result.


ORANJE: How has your relationship with ORANJE benefited your business?

Matchbook: ORANJE has helped us become part of the Indianapolis scene. Just because a business is located in a city does not mean that they become a part of that city. Some businesses just sit back and turn out work; ORANJE has allowed us to really get involved and experience the greatest parts of Indy, and to produce phenomenal work at the same time.

ORANJE has also given us the ability to work with some amazing people. We love doing creative work but we appreciate getting to work with awesome people even more. The whole crew at ORANJE somehow understands our way of thinking, and we theirs, and it’s great!


ORANJE: What are you most looking forward to at ORANJE 2013?

Matchbook: Hmm, hard to pick just ONE thing. The artists are always entertaining. It’s nice to get to mingle and talk with the artists about their work and find out what their inspiration is and where they’re going next.

Of course the bands keep us busy. It’s almost impossible to choose which floor to be on at what time in order to try to listen to everybody. We’re all about supporting local artists, and our musical ones definitely keep our ears on their toes.

But if we had to choose one thing, it would definitely be seeing the team that organizes ORANJE bask in the rays of their success. It’s that one night where we get to see the whole team come alive and put on the awesome show they’ve been working so hard on, and that we get to be a small part of. (Oh, and we love a good cocktail, too!)


ORANJE: What’s your favorite thing about Indianapolis?

Matchbook: That’s like asking what our favorite part about life is! Too hard to narrow it down. From Fridays at the Murphy Building to the Food Truck Festivals, we love it all. There’s always something to do in “Naptown” and we like to have a hand in all of them.

ORANJE is a prime representation of all that is great in Indy; local artists, crafting exquisite pieces (be they lyrics, poems, paintings, sculptures, songs, brews, clothes, etc.) and working together to support one another.